In Naantali we have this tradition which is beginning from this year also official trademark: Sleepyhead of the year is thrown into cold sea water. Hundreds, maybe even thousands people are waking up early in the morning and watching the poor guy (or girl) getting the cold wake up bathc. So did we and we had done this for several years since moved into Naantali. Think - we are waking up before six in the morning and cycling to old town just for that. Who wants to wake up so early on vacation? Only dummies - I think.
This year I managed to photo how the official Sleepyhead, the CEO of the Muumimaailma (Moominworld) Tomi Lohikoski, was thrown into water.